Princess Maxima of the Netherlands visits FrieslandCampina Vietnam

31 March 2011

On Wednesday, 30 March 2011, Her Royal Highness of the Netherlands, Princess Máxima, the Dutch Minister Bleker of Economic Affairs, Agriculture and Innovation and a delegation from the Dutch business community visited a number of projects run by FrieslandCampina Vietnam. These projects focus on developing both the local community and dairy farming.

During the visit, the guests were given a tour of the model farm in Binh Duong (close to Ho Chi Min City) where thousands of Vietnamese farmers have received education and training. With the FrieslandCampina Dairy Development Programme local dairy farmers can learn more about milking, hygiene, animal health, breeding programmes and the construction of cattle sheds.

Den Dom Dom education project
Princess Máxima also visited pupils at the Vo Thi Sau school in the province of Binh Phuoc. This is one of six schools built as part of the Den Dom Dom education project. Via this programme, FrieslandCampina Vietnam is making a contribution to the educational opportunities of children in the remote areas of Vietnam.

Mark Boot, Managing Director of FrieslandCampina is delighted with the Princess’ visit: “We were able to show Princess Máxima and the delegation the role FrieslandCampina plays in daily life in Vietnam.”
One of FrieslandCampina’s most important growth markets
The visit is part of the tour of Vietnam being undertaken by the royal couple and the economic delegation to strengthen trade relations between the Netherlands and Vietnam. The Vietnamese economy is growing by an average of 7 per cent annually. Vietnam is also one of FrieslandCampina’s most important growth markets. Revenue doubled to almost EUR 300 million in 2010 compared to 2005.
FrieslandCampina Vietnam has 2,000 employees and is one of the leading dairy companies in Vietnam.