Campina still most popular brand in Dutch supermarkets

21 February 2011

Campina was once again the biggest selling A-brand in Dutch supermarkets in 2010. Campina maintained its lead for the ninth consecutive year, a position it first took in 2002. Campina was one of the eight FrieslandCampina brands in the top 100 best-selling A-brands in Dutch supermarkets, according to an annual survey compiled by the IRI market research company for the trade journal Foodmagazine.

Campina also came first in the top-100 turnover ranking. Last year, consumers spent a total of 381 million euros on Campina products in Dutch supermarkets. The brand includes Campina milk, yoghurt, vla (custard), cream and coffee creamers, Campina Boerenland, Campina Optimel (drinking yoghurts, yoghurts, quark, fat-free custard with no added sugar), Campina Vifit (for improved vitality) and Campina Botergoud (butter).

Other leading brands in the Top 100
In 2010, Friesche Vlag coffee creamers and longlife milk accounted for 77.8 million euros in sales, sharing seventh place in the Foodmagazine ranking with Friesche Vlag’s daily fresh dairy products marketed by Arla Foods (previously sixth). In 21st position once again was Mona, with Milner in 26th (2009: 24th) and Appelsientje in 33rd (2009: 27th). CoolBest registered a 0.6% increase in turnover, ending in 64th place (63rd in 2009). In 62nd place was Chocomel (2009: 58th) and in 66th was DubbelFrisss (2009: 56th).