New approach to school milk at Dutch primary schools

4 June 2009

For more than 50 years, Campina School Milk has been supplying dairy products to Dutch children. Milk contains a host of vitamins/minerals and nutrients which are vital to growing children. In 2008, 110,000 children at 3,000 schools subscribed to the School Milk programme. However, FrieslandCampina Dagvers wants to do more to promote healthy growth among children and from the 2009/2010 school year is launching new dairy products and fresh sliced fruit under the name: Campina at School.

The rapid rise in obesity is a growing threat to public health globally and in the Netherlands. The Dutch government wants to take an integrated approach to tackling obesity and in its Obesity policy document is calling on various social partners, such as school governing bodies and local governments to contribute to the fight against obesity.
The government also wants to make it easier for the public to make healthy choices and promote a healthy range of food from industry. It is important “to make a healthy choice an easy choice”.

Promoting a healthy diet
Campina at School wants to promote a healthy diet by offering healthy snacks at school. A fruit pilot study conducted in the spring of 2008 confirmed that parents and school governing bodies want to see fruit in schools. Fruitmasters and FrieslandCampina therefore joined forces last year to launch a project in the 2009/2010 school year that makes healthy food for children “the easy choice”: supplying school milk and school fruit. The name School Milk therefore no longer fits the bill and from now on Campina School milk will be known as Campina at School.

Campina at School’s dairy range has been modified and modernised. The choice of products takes account of the “Good Food Choice” guidelines issued by the Dutch Nutrition Centre (Voedingscentrum). We will also be starting to supply Funfruit apple mix and seasonal mix in tubs with sliced fresh fruit, which is delivered chilled to all participating schools twice a week.