Campina Open Farm Day attracts more than 80,000 visitors

4 June 2009

Beyond our expectations and even more visitors than last year! There has never been such overwhelming interest in the Netherlands in experiencing first hand what goes on at a dairy farm. With just over 80,000 visitors, the Campina Open Farm Day held on Whit Monday (Monday, 1 June) was a great success. On a sun-drenched day, the farm visitors were shown what’s involved in the production of Campina milk. They also rolled up their sleeves and got stuck into the day-to-day running of the farm.

It wasn’t just the adults who took a special interest in life on the farm – the kids were just as interested. They were able to run and play in the farmyard, take part in a treasure trail, find their way around a hay maze or even try their hand at milking a cow, and of course meet the farmers and their cows.
Campina’s member farmers hold open door days all year round, but the Campina Open Farm Day is the highlight of this annual initiative. On Whit Monday, no fewer than 55 Campina farmers across the Dutch provinces of Friesland, Overijssel, Flevoland, North Holland, South Holland, Utrecht, Gelderland, Zeeland, North Brabant and Limburg threw open their doors to the public. This year, farms in the east and north of the country took part for the first time.

Behind the scenes on a dairy farm
This year, many Dutch Campina member farmers again welcomed interested members of the public to their farms to explain all the ins and outs of the dairy business. Clearly with success, since the visitors were enthusiastic. “It was great fun, and really fascinating to see for ourselves where our dairy produce really comes from. This farm is just round the corner from us, but I never knew what exactly went on here. We were made very welcome and told we could go anywhere and look round. The lovely weather completed a perfect day”, said one visitor.

Meeting the Campina cows
For the children, it wasn’t just an ideal day to play outside with other children. Many young visitors were amazed by the stalls and the chance to meet real Campina cows. Not only did they have an opportunity to admire the herd at close quarters, but for many it was the first time they’d ever seen how milk from the supermarket was ‘made’.
Dominiek Franken, Campina’s Marketing Director: “Of course, the fabulous weather was a great help, but we’re really pleased with the high turnout and the atmosphere during the Campina Open Farm Day. People got to see that ‘Tasty for Today, Good for Tomorrow’ is not just a slogan, at Campina, it’s something we and our farmers live up to every day.”