Today, dairy company Royal FrieslandCampina presented its logo. The new logo represents FrieslandCampina’s ambition: to get more out of milk by producing food, drinks and ingredients that helps people move forward in life. A pure white centre radiates a spectrum of colours and these colours represent the endless possibilities of milk.
The new logo stands for fascination, togetherness and transformation.
Fascination among member farmers and employees for milk, one of nature’s richest life-giving resources.
Togetherness in a chain between the member farmers (who produce the milk), employees (who process the milk), customers (who buy the products and ingredients) and consumers (who consume the products).
Transformation stands for the endless possibilities offered by milk. A range of products is made from raw milk. Globally, these products are an important life-giving resource and provide many people with energy and enjoyment.
When it comes to milk, so much has yet to be discovered and developed further. This is also where FrieslandCampina’s challenge lies; to get more out of milk. And in doing so, create opportunities for its customers, consumers and employees and thus for its member farmers, the owners of the company, joined together in Zuivelcoöperatie FrieslandCampina.
The name FrieslandCampina and the new logo will be introduced gradually across the world by all FrieslandCampina companies and will denote the sender on all packaging materials.
The Campina brand will continue to exist and can be seen on many dairy products.
FrieslandCampina was created on 31 December 2008 following a merger between FrieslandFoods and Campina. The merger means that FrieslandCampina is better able to anticipate and respond more dynamically and effectively to the constantly accelerating changes in market conditions, the ongoing liberalisation of international markets and increasing competition, both regionally and worldwide. FrieslandCampina has scale in research, production and marketing and local market knowledge in many countries in Europe, Asia and Africa.