Optimel/Optiwell: tastes good, feels good

Optimel’s recipes have been completely renewed   

Less ingredients, but more flavour. This is achieved by FrieslandCampina’s renewed recipe for the Optimel portfolio. All “unnecessary” ingredients have been replaced with indispensable ones. These are essential to maintain the delicious taste. Within the portfolio, the recipes of yoghurt, cottage cheese, yoghurt drink, Greek yoghurt and custard have been renewed.

Providing people with the right nutrients

With the ambition to provide people all over the world with the right nutrients, FrieslandCampina is taking a big step by renewing the recipe of its Optimel products. By limiting the amount of sugar used and offering less products with unnecessary ingredients, the conscious lifestyle needs of today’s customer can be met.       

Product range differs between countries

The Optimel/Optiwell product range differs between countries to suit national preferences. In Germany, for instance, there are sweet single-serving desserts and in the Netherlands custard is available in litre cartons. Both in Germany and the Netherlands, Optimel/Optiwell is a big player in healthy and low-calorie dairy products.

Optimel/Optiwell: tastes good, feels good

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