“Believe in what you do and do not give up too easily”
This is the motto of Çağla Türeray, Global Brand Leader at FrieslandCampina. She is inspired by the opportunities offered by the digital world.
‘Working together on sustainability’
I work as a senior product developer at the Innovation Centre in Wageningen (NL). About three years ago, I was asked to set up a Green Team here in cooperation with Sanne Griffioen-Roose (senior researcher).
“Milk ensures a better absorption of minerals from high-fibre food”
Renske Dekkers works as a senior researcher at FrieslandCampina Innovation Centre. She led the project about bioavailability; that is, the absorption of nutrients by the body from food, in this case, from milk.
Unforgettable basketball trip for Asian children
Last October, 90 children from Southeast Asia made the trip of their lives to go and watch a live basketball game of the NBA Global Games China 2016. This initiative is a part of the cooperation between FrieslandCampina and the National Basketball Association (NBA).
“Our products go way beyond the carton of milk”
Henk-Jan Bouwman, Sales Manager Distribution at FrieslandCampina Kievit, knows like no other how important medical food can be. Henk-Jan’s father and two brothers suffer from a chronic bowel disease and sometimes need medical food. This food contains ingredients that FrieslandCampina gets out of milk.
A glass of NoyNoy for every child!
As many as 250,000 glasses of milk were distributed among children living in children's homes in Greece under a CSR NoyNoy brand programme during the second half of 2015. And still counting in 2016! The programme called ‘A glass of milk for every child’ is an initiative of the Greek NoyNoy team and it had a great impact on Greek society, which is still heavily suffering from the economic crisis.
“You can make a difference in Africa”
Henry Bisschop is Director Corporate Key Accounts at FrieslandCampina. In this story he tells that he has been to Kenya several times for the Dairy Development Programme to help farmer cooperatives to further professionalise.
Comeback for Edam cheese in Spain
The spherical Edam cheese in the red packaging is known even in Spain. However, its market share was slowly but surely declining in the last few years. In order to have the Edam cheese make a comeback, a large campaign was started to reintroduce the cheese in the Spanish households.
Go Cow Cuddling in Holland!
Have you ever hugged a cow?! Probably not? You know these crazy Dutch people. In Holland everything is possible! In Dutch cow cuddling or ‘cow hugging’ is called ‘koeknuffelen’. There are a few specialized farms around The Netherlands that offer these kind of sessions.
Healthy food trend offers opportunities
More and more attention is paid to and more knowledge is gained about good nutrition and healthy food, because this contributes to good health. Joost van de Rakt, Managing Director of FrieslandCampina DMV/Nutrifeed, knows this from his own experience.