“Our products go way beyond the carton of milk”
Henk-Jan Bouwman, Sales Manager Distribution at FrieslandCampina Kievit, knows like no other how important medical food can be. Henk-Jan’s father and two brothers suffer from a chronic bowel disease and sometimes need medical food. This food contains ingredients that FrieslandCampina gets out of milk.
A glass of NoyNoy for every child!
As many as 250,000 glasses of milk were distributed among children living in children's homes in Greece under a CSR NoyNoy brand programme during the second half of 2015. And still counting in 2016! The programme called ‘A glass of milk for every child’ is an initiative of the Greek NoyNoy team and it had a great impact on Greek society, which is still heavily suffering from the economic crisis.
“You can make a difference in Africa”
Henry Bisschop is Director Corporate Key Accounts at FrieslandCampina. In this story he tells that he has been to Kenya several times for the Dairy Development Programme to help farmer cooperatives to further professionalise.
Comeback for Edam cheese in Spain
The spherical Edam cheese in the red packaging is known even in Spain. However, its market share was slowly but surely declining in the last few years. In order to have the Edam cheese make a comeback, a large campaign was started to reintroduce the cheese in the Spanish households.
Go Cow Cuddling in Holland!
Have you ever hugged a cow?! Probably not? You know these crazy Dutch people. In Holland everything is possible! In Dutch cow cuddling or ‘cow hugging’ is called ‘koeknuffelen’. There are a few specialized farms around The Netherlands that offer these kind of sessions.
Healthy food trend offers opportunities
More and more attention is paid to and more knowledge is gained about good nutrition and healthy food, because this contributes to good health. Joost van de Rakt, Managing Director of FrieslandCampina DMV/Nutrifeed, knows this from his own experience.
Really making a difference in the dairy chain
René Kester works as a Pricing Manager for FrieslandCampina Kievit. He tells why FrieslandCampina fits to his personal beliefs and shows the strengths of a cooperative.
2016 – 2025: international decade against undernourishment
Hundreds of millions of people all over the world are suffering from chronic undernourishment and micronutrient deficiencies. Expelling famine and preventing undernourishment is one of the worldwide objectives of the United Nations. In connection with this the UN have proclaimed the period 2016-2025 the ‘Decade of Action on Nutrition‘.
Valess at McDonald’s
Burger chain McDonald's in Austria offers its customers a choice between chicken or the vegetarian Valess for six classics on the menu. This shows that vegetarian food is getting more popular, also in countries in which people love to eat meat, such as Austria and Germany.
Campina campaign: Strong and fit with Epke Zonderland
Campina campaign: Strong and fit with Epke Zonderland. Olympic and world champion on the horizontal bar Epke Zonderland is the figurehead in the Campina campaign that draws the attention to dairy.