Milk links generations. FrieslandCampina has set itself the goal of making a constructive contribution towards the transition towards a more sustainable future and a more assured food supply. FrieslandCampina wants to take responsibility, in thought and deed, for the world worked in and lived in by the current and future generations.
Taking environmental and social issues into account is a component of FrieslandCampina’s policy and business operations and is a prerequisite for the company’s achievement of growth in the future. We have made our integral Corporate Social Responsibility program visible in the ‘CSR strategy house’. All the component parts of the CSR program are brought together in the form of a solid construction built on the basis of a well-considered vision of Corporate Social Responsibility and bearing in mind the long-term creation of value for all stakeholders.
There is a fundamental shortage of healthy and nutritious food in the world. By nature dairy products are extremely nutritious. As a
leading, multinational company in the field of dairy production, we aspire to demonstrate its commitment to responsible food production.
FrieslandCampina wants to play a leading role in the fields of:
- Health & Nutrition: by combating obesity and undernourishment;
- Responsible Dairy Farming: by developing standards in the fi eld of responsible dairy farming;
- Sustainable Supply Chain: through the more effi cient utilisation of raw materials and resources;
- Dairy Development Asia and Africa: by helping dairy farmers improve milk quality, productivity and business operations. This safeguards local food production.
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FrieslandCampina foresees a challenging future for a world that in 2050 will be inhabited by nine billion people. The global population growth will demand far-reaching changes in the area of food, animal feed and fuel production.
FrieslandCampina has set itself the goal of making a constructive contribution towards the transition towards a more sustainable future and a more assured food supply. FrieslandCampina wants to take responsibility, in thought and deed, for the world worked in and lived in by the current and future generations.
This is why we seek a balance between our performance as a company and our dedication to the environment and society.
The balance must be sustainable so that the health of mankind, the environment and the continuity of FrieslandCampina are also safeguarded in the future.
Milk links generations. Farms and land are handed-down from one generation to another, just like membership of the co-operative and its culture. The member dairy farmers of the dairy co-operative Zuivelcoöperatie FrieslandCampina look after nature, the landscape, the animals and people because they not only look at today, but also at tomorrow.
Responsibility for the FrieslandCampina company is also important. Everything revolves around balance. Sustainability keeps the company vigorous and profi table. Due to its strong economic basis, FrieslandCampina can serve consumers, customers, employees, member farmers and the community far better and, at the same time, care for the environment.
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Within the four priority areas FrieslandCampina carries out the action plans with which we want to achieve its CSR ambitions.
KPIs, targets and action plans have been developed or will be developed in the coming years. All the on-going activities in the CSR and sustainability field have also been incorporated into the strategy.
Foundations of the CSR program
The foundations of the CSR strategy are:
- A personnel policy aimed at the employees’ optimum involvement with the company;
- A body of agreements, involvement, codes of conduct, policy documents, covenants, reports and certifi cations that safeguards Corporate Social Responsibility and sustainability within FrieslandCampina;
- An organisation comprising the CSR Governance Board, the sustainability coordination team, and four teams responsible for the implementation of CSR throughout the entire organisation.
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FrieslandCampina attaches great value to maintaining a good relationship and dialogue with our stakeholders. We strive for the right balance between the interests and expectations of FrieslandCampina and those of the member dairy farmers, consumers, employees, industrial customers, partners, (local) authorities and social organisations.
We have fleshed out this vision for each stakeholder group.
Member dairy farmers
FrieslandCampina guarantees the purchase of the milk produced by the member dairy farmers, as long as the milk meets a number of quality criteria. We pay the member dairy farmers a guaranteed price plus a performance payment for the milk they supply. The guaranteed price is based on the milk prices of dairy companies in Germany, the Netherlands, Denmark and Belgium. The performance payment is dependent on the company’s financial performance.
We strive for the optimum cooperation between the co-operative’s member dairy farmers and the FrieslandCampina company.
The dialogue with the member dairy farmers is given substance as follows:
- The members receive specific management information regarding the quality and quantity of the milk supplied.
In the case of questions regarding milk production and co-operative matters, assistance is offered via both the field and office staff.
- Every two months the members receive the magazine ‘melk’ (milk), with information about FrieslandCampina, developments within the company and the co-operative, milk-related technology and FrieslandCampina’s products.\
- melkweb (milkweb), a special website for the member dairy farmers, offers more specific management and general information.
- Member dairy farmers discuss developments within the co-operative and company and elect their representatives during district meetings. The co-operative’s member dairy farmers are grouped into 21 geographic districts.
- Together the 21 district councils form the members' council of the co-operative. The members' council elects nine members to serve as the co-operative’s board. The eight members of the co-operative board, plus four external members, form the Supervisory Board of the company Royal FrieslandCampina N.V.
- Decisions regarding the articles of association, regulations and the co-operative’s annual accounts are made by the members’ council. The co-operative council (the chairmen of the 21 districts) function as a sounding board for the board and submit recommendations regarding regulations and proposals from the Executive Board that require the approval of the members’ council.
- Board members and district council members are contact points for the member dairy farmers.
- In the central meeting of district councils consultation takes place and information regarding developments and proposals
within the co-operative is exchanged and discussed.
Consumers
We offers consumers high quality, well tasting and nutritious dairy products in combination with information in the field of nutrition and health. The dialogue with consumers is carried out in a variety of ways by the four business groups.
Some examples:
- Continuous market research regarding consumer behaviour, the appreciation and use of products, services and communication and their attitude regarding themes such as nutrition, health and sustainability.
- Product demonstrations in shops and to consumer panels lead to direct contact with consumers and insight into the requirements for and appreciation and use of products.\
- Consumers can make contact, request information and submit complaints, either orally or in writing, via the consumer service department. In a number of countries nutritionists collect information regarding the use of dairy products in the daily diet of both children and adults.
Employees
FrieslandCampina offers excellent opportunities for career development and individual growth in a professional and attractive working environment. Communication with employees takes place both orally and in writing. Employees are kept up-to-date with the most important developments affecting FrieslandCampina via a variety of methods including progress discussions, employee meetings, the intranet, internal announcements and the employee magazine ‘Spark’.
Industrial customers
FrieslandCampina offers a unique ‘from grass to glass’ value chain. Stringent standards in the fi eld of quality, efficiency, innovation and sustainability create maximum value-growth for the customer. FrieslandCampina actively seeks dialogue with customers, in every country and at every level, via targeted account management, participation in international trade shows and conferences, special meetings and various forms of cooperation. One example of this cooperation is the ‘carbon pact’ signed in mid 2010 between Friesland
Campina and its largest customer – the French company, Danone – in which it is agreed that FrieslandCampina will help Danone achieve its targets in the field of CO2 reduction. The initiatives are carried out at the co-operative level (agreements with farmers) and in the dairy processing facilities through energy-saving solutions, improved efficiency and other packaging and transportation
choices. In this last case this means, for example, the choice of bulk deliveries instead of packaging and the supply of ingredients in a liquid form rather than as a powder. The result is a significant reduction of CO2. Danone’s wishes fi t in well with FrieslandCampina’s CSR goals.
(Local) authorities
In most of the countries in Asia and Africa in which FrieslandCampina is active the company, in cooperation with the local authorities, supports dairy farmers in order to increase local food production. In its domestic market FrieslandCampina supports member dairy farmers with various initiatives for nature conservation, countryside maintenance and the retention of biodiversity.
Social organisations
FrieslandCampina frequently consults a wide range of (inter)national social organisations, such as the World Wild Fund for Nature (WWF), Solidaridad, Natuur & Milieu (nature & environment), Dierenbescherming (animal protection), the World Health Organisation (WHO), Natuurbeschermingsorganisatie IUCN (nature conservation), consumer organisations and various other advocates in the field of nature, the environment, biodiversity, fair trade and animal welfare. Consultation with social organisations takes place on a one-to-one basis as well as via a number of consultation bodies, such as SAI (Sustainable Agriculture Initiative), the Dutch employers organisation VNO-NCW, the FNLI (Dutch Food Industry Federation) and Uitvoeringsagenda Duurzame Veehouderij (implementation agenda for sustainable dairy farming).
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