Health & food
By offering a wide range of foodstuffs, we cater to the daily requirements and needs of customers and consumers in different cultures and with different nutritional needs and patterns.
Sustainability criteria play an increasingly important role in developing trademarks and products, which may differ according to region or country. Key areas for attention are healthy products, fighting obesity, curbing malnutrition and hunger, food safety and quality control, and the quality of (drinking) water.
In many countries, FrieslandCampina offers consumers the possibility of choosing those products from a product range that best suit their needs. Choices are offered as to fat content or added vitamins and minerals. A number of countries pursue the policy of gradually reducing sugar content. FrieslandCampina was one of the initiators of the Ik Kies Bewust logo in the Netherlands and the Choices logo internationally (labelling on products containing less fat, salt and sugar) and is an active participant in the campaign today.