Innovation

 



Valess: the healthy meat alternative

It looks like meat. It tastes like meat. But it is called Valess. A healthy and tasty alternative to meat, prepared from fresh dairy and dietary fibre. This ground-breaking innovation was successfully launched in the Netherlands in 2005. Meanwhile Valess has also gone on sale in more European countries.

More and more people are opting for meatless days – and for a healthy diet. You too may prefer food that has less calories and less saturated fatty acids, but still contains the necessary nutrients. We have come up with the answer: Valess. This has opened up a completely new market segment for dairy: a substitute for meat based on dairy

Tasty, juicy and firm
Valess is prepared using natural methods with natural ingredients. We curdle fresh skimmed milk and then add dietary fibre. Next, aromas and herbs are blended into the mixture. The result is a product that truly gives meat a run for its money: tasty, juicy and with a firm structure.

Valess is low in saturated fats and carbohydrates and is easily digestible. It is cholesterol-free and suits a reduced-energy and cholesterol-lowering diet. What’s more, Valess is rich in calcium, contains high-quality protein and is prepared without artificial aromas or colouring.

For a meatless day
Valess is ideal for meat eaters looking for a healthy, tasty and convenient alternative to replace meat for one or more days a week. But obviously it is also ideal for vegetarians. Though still only available in the supermarket for home use, it is also suitable for out-of-home occasions.

Versatile, easy and quick to prepare, Valess products are available in lots of flavours, shapes and sizes: from fillets (with or without breadcrumbs) and stir-fry chunks to mini-sized and cheese-filled varieties.