FrieslandCampina Malaysia/Singapore
The operating company FrieslandCampina Malaysia/Singapore is active with two teams in two countries, each with its own distinctive culture. There are similarities as well as differences. For example, consumers in Singapore are gaining an appreciation for Western nutritional products, whereas consumers in Malaysia value a combination of the traditional and the modern.
FrieslandCampina has a broad portfolio in Malaysia, in which the Dutch Lady brand plays an important part. Fifty years ago, Dutch Lady launched sweetened condensed milk on the market. Now the brand has a wide range of products for growing children, teenagers and adults.
A key segment is infant and children’s nutrition, available under the Friso and Dutch Lady brands. Growing Up Milk (GUM) for children aged 1 to 6 has a particularly large market in Asia. The GUM is largely produced locally, but we import infant nutrition and milk powder from the Netherlands as well.
In Malaysia, we also manufacture sterilised and UHT milk; another important market segment. Sweetened, condensed milk, formerly imported from the Netherlands, is now also locally produced. Moreover, the company is growing thanks to the production of fresh milk products under the Dutch Lady, Shine and YES brands.
As FrieslandCampina has no production facilities in Singapore, products are imported from Malaysia and the Netherlands. A wide range of products are available in Singapore, from infant nutrition to long shelf life milk and fresh milk.