Consumer Products Europe
FrieslandCampina’s products are widely available throughout Europe, where millions of consumers enjoy them each day. They are also used by culinary professionals for their recipes. With a total of nine operating companies, FrieslandCampina Consumer Products Europe is quite literally everywhere in Europe.
Consumer Products Europe is one of FrieslandCampina’s four business groups. All the group’s operating companies are active in Europe. Their ‘home base’ is in the Netherlands, Germany and Belgium, but they also have production outlets in France, Russia, Greece, Hungary and Romania, as well as sales offices in the United Kingdom, Spain and Italy. FrieslandCampina Professional, which caters for professional customers, is part of the same business group.
Consumer Products Europe makes an extensive range of products, from liquid milk and dairy-based drinks to yoghurts, desserts, coffee creamers and cream. The business group also makes fruit juices and drinks. Its products are sold in supermarkets and in the out of home market, such as petrol stations, kiosks and company restaurants. The brands are widely known and universally enjoyed in the countries where they are marketed. Brand names include Campina, Chocomel/Cecémel, Fruttis, Landliebe, Milli, Mona, NoyNoy and Optimel/Optiwell.
Consumer Products Europe has its own innovation centre in Wageningen (the Netherlands), where it develops and improves (new) products and packaging. The company’s innovation department is part of its Research & Development unit, which has an additional outlet in Deventer (the Netherlands). Alongside product development, R&D also carries out basic research on dairy and health.