Our logo
Our logo represents a spark of fascination. Just as white light can be transformed into a spectrum of glorious colours, milk can be transformed into endless possibilities. We see milk at the heart of our identity bringing together our people across the globe.
Fascination
We are fascinated by the possibilities of milk. Seeing the magic in this pure white resource. We are taking a fresh view and perspective on life and are committed to discovering more and more.
Transformation
We want to transform the world of dairy through innovation and technology. Enriching lives by transforming milk into endless possibilities.
Togetherness
We are present throughout the entire journey: from cow to consumer. Bringing people together at work, through business and the community. With global reach and local touch. Approachable and open.
Our colours
Our colours represent the many facets of our company.
- ‘Sky blue’ shows dairy, stability, trust, confident, truth and calmness.
- ‘Magical magenta’ stands for fascination, youth, ambition and indulgency.
- Passion, determination, love and courage can be found in ‘Passion red’.
- The ‘Vibrant orange’-colour expresses innovation, heritage, inspiration and vibrancy.
- We see our cooperative, energy, productivity and the source in ‘Together green’.
- And ‘Grass green’ represents sustainability, nature, growth, freshness and healthiness.
All of these colours come together in the milk white centre. Light, pure, simple and perfection. Milk, with all of it’s endless possibilities.